Employee Advocacy Isn’t Just a Buzzword – It’s a Growth Engine

It’s common for companies to have their own LinkedIn pages and regularly manage them. However, not many actively encourage employees to serve as brand ambassadors. Did you know companies that invest in employee advocacy see up to a 67% increase in lead generation?

Yet, many organizations still don’t support their teams in building personal brands on the platform. We’ve even seen CEOs of MNCs with no social presence at all. 

Why is that?

One common fear is that employees might be headhunted if they’re active on LinkedIn. Let’s get real: Talent moves. People switch roles, industries, and opportunities regardless of LinkedIn activity.

So why not flip the script? Empower your team to amplify their voices and your brand message. Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert.

Imagine:
Employees as trusted storytellers
Authentic brand reach beyond corporate channels
A culture of mutual growth

Instead of fearing turnover, build loyalty by investing in people’s potential. When you champion their growth, they’ll champion yours.

At SMAC, we work with you to create content strategies that best support your employee advocacy efforts.