78% of businesses that prioritize social selling outperform those that don’t

According to LinkedIn, “78% of businesses that prioritize social selling outperform those that don’t”.

Gone are the days of cold calls and generic sales pitches. Today’s B2B buyers are savvy, research-driven, and crave authentic connections. social selling — building relationships and trust through platforms like LinkedIn — isn’t just a trend. It’s a revenue accelerator. Here’s why it works:

1. Buyers Trust People, Not Pitches
84% of C-suite executives say they’re influenced by social media when making purchasing decisions. Social selling lets you position yourself as a trusted advisor, not a salesperson. Share insights, comment on industry trends, and engage authentically.

2. It’s Not About Selling — It’s About Solving
Social selling flips the script:
❌ Bad approach: “Buy my product!”
✅ Smart approach: “Here’s how we helped similar organizations reduce costs by 30%.”
💡 Tip: Use case studies, problem-solving posts, and educational content to showcase value before pitching.

3. The 78% Aren’t Lucky — They’re Strategic
Companies winning with social selling:
◊ Train teams to engage, not just advertise.
◊ Align sales and marketing on content that nurtures leads.
◊ Measure ROI through pipeline growth, not just likes.

Your Turn
Are you:
❓ Struggling to break through the noise?
❓ Curious how to turn LinkedIn connections into closed deals?