Corporate Social Media DOs and DON’Ts

In today’s digital landscape, a strong socialmedia presence is critical for corporate success. However, navigating the world of corporate social media can feel like a tightrope walk. One wrong step and you risk damaging your brand reputation!

Navigating the nuances of corporate social media requires a strategic and disciplined approach. We’ve been thinking a lot about what separates successful corporate accounts from the ones that fade into the background, and here are a few key Dos and Don’ts:

DOs:

  1. Know Your Audience

    This is Social Media 101, but it’s especially crucial for businesses. Who are you trying to reach? What are their pain points? What information are they seeking?Understanding their needs will guide your content strategy and ensure you’re providing value.

    ◊ Example: If you’re targeting HR professionals, share articles on employee retention strategies, not just product demos.

  2. Plan with a Content Calendar

    Consistency is key! A well-structured content calendar helps you stay organized, avoid last-minute scrambles, and ensure a steady stream of engaging content.Think themes, holidays, product launches, and industry events.

    ◊ CONSISTENCY IS KEY! It’s always a good idea to start slow and gradually ramp up to your posting frequency.

  3. Define Your Key Themes

    What are the core messages you want to communicate about your brand? Sustainability? Innovation? Trusted Partnership? Leadership Experience? Make sure every post reinforces at least one of these core themes.

    ◊ Example: If “Sustainability” is a key theme, share your company’s eco-friendly initiatives, highlight sustainable product features, or partner with environmental organizations.

DON’Ts:

  1. Forget Your Tone

    A Corporate Social Media Page isn’t your personal Instagram! While personality is important, maintain a professional and brand-appropriate tone. Avoid overly casual language, slang, or potentially controversial opinions. Of course, this depends on your brand personality!

    ◊ A tech startup might have a more relaxed vibe than a traditional financial institution. Think before you post.

  2. Ignore Engagement

    Social media is a two-way street! Don’t just broadcast; engage. Respond to comments and questions promptly and thoughtfully. Participate in relevant conversations. Ignoring your audience is a surefire way to lose them.

    ◊ If resources allow, assign a dedicated social media manager or team member to monitor and respond to comments in a timely manner.

  3. Neglect Analytics

    Data is your friend! Pay attention to your social media analytics to see what’s working and what’s not. Which posts are getting the most engagement? Which platforms are driving the most traffic? Use this information to refine your strategy and maximize your ROI.

    ◊ NOTE: built-in analytics tools on social media platforms may not provide all the insights you need. At SMAC, we can uncover insights on a more granular level.