A leading Chinese electric vehicle (EV) manufacturer sought to enhance its global presence by developing a robust B2B content strategy. Their goal was to increase brand visibility, attract potential investors, and position themselves as industry leaders in the rapidly growing EV market. We worked closely with the client to craft a tailored B2B content strategy that aligned with their business objectives. This included creating high-quality, informative content focused on industry trends, technological advancements, and sustainable practices, and showcasing thought leadership through targeted outreach to key stakeholders in the U.S. market.

A publicly listed company in the consumer electronics sector was struggling to define its content pillars and establish itself as a thought leader in a highly competitive industry. Despite having strong products, they found it challenging to differentiate themselves due to overcrowded content spaces dominated by larger competitors. We conducted a comprehensive analysis of the client's top peers in the consumer electronics space. Our approach included identifying key content strategies employed by leading brands, and mapping out gaps in the content landscape where the client could carve out unique positioning.