How often should you post on social media?

There is no hard and fast rule. It depends on which social media platforms we are discussing, as each platform has a different content lifespan and audience expectations. It also depends on the industry you operate in. If your company is more B2C, you should expect to update more frequently on platforms like Instagram and […]

78% of businesses that prioritize social selling outperform those that don’t

According to LinkedIn, “78% of businesses that prioritize social selling outperform those that don’t”. Gone are the days of cold calls and generic sales pitches. Today’s B2B buyers are savvy, research-driven, and crave authentic connections. social selling — building relationships and trust through platforms like LinkedIn — isn’t just a trend. It’s a revenue accelerator. Here’s […]

Corporate Social Media DOs and DON’Ts

In today’s digital landscape, a strong socialmedia presence is critical for corporate success. However, navigating the world of corporate social media can feel like a tightrope walk. One wrong step and you risk damaging your brand reputation! Navigating the nuances of corporate social media requires a strategic and disciplined approach. We’ve been thinking a lot […]

Elevating B2B Social Media as a Strategic Asset

Businesses who use data-driven strategies drive 5 to 8 times as much ROI as businesses who don’t. Yet, many companies still treat social media as a ‘post-and-pray’ activity. In today’s B2B landscape, social media isn’t just about visibility—it’s about validation. Data transforms platforms like LinkedIn from engagement channels into strategic assets that drive credibility, investor confidence, and market […]